The company was started by Mr. Ashok Soni in 1973 in Surat. The primary business was only to exhibit cinema slides for retailers in theatres and display of advertisement on local Surat City buses and bus queue shelters till 1982. Then after with the support of Legendary Dr. Karsanbhai Patel of Nirma we created most memorable film and with the successful planning started advertising on Television which was a huge success due to a very entertaining and meaningful advertising, commercial and perfect positioning of commercial on television, which became a history for many years. This success led to successful launches of many other products of Nirma like Nirma Detergent Cake, Nirma Super Cake, Nirma Beauty Soap, Nima Sandal Soap, Nima Lime Soap, Nima Rose, Nirma Shuddh Namak, Nirma Super Powder till today. Other noteworthy campaigns executed by us include Tarika Sarees, Manikchand Gutka & Pan Masala, Orpat, DS Group – Delhi (Rajnigandha Pan masala, Catch masala, Tulsi mix and many other products), Gujarat Tourism, Astral Pipe, Kitchen Express, Gits Foods, Capital Food (Chiengs Noodles & Soup, Smith & Jones), Ambuja Cements, OCM, Sapna Carpet, Montex Writing materials, VLCC-Delhi.